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Paving the way for experimentation that aligns with our values.

ExperienceInnovation is a workshop in innovation, giving teams meaningful experience with design thinking.

Tim Brown writes about how thinking like a designer can transform the way we do business.

Earning loyalty depends on delivering one of two types of value

Activities to help you approach challenges from a new perspective

IDEO’s AI Ethics Cards are a tool to help guide an ethically responsible, culturally considerate, and humanistic approach to designing with data.

At IDEO, we’re often asked to share what we know about design thinking. We’ve developed designthinking.ideo.com in response to that request.

The Design on Aging booklets give entrepreneurs and organizations tools for designing human-centered products and services for older adults.

What if we had a new way to design products, services, and businesses that were good for people, the planet, and business?

Designing for Public Services is a toolkit for policymakers and those who deliver public services, developed in collaboration with Nesta, a U.K. innovation charity, and Design for Europe, a design and innovation program co-funded by the European Commission.

Design Thinking for Libraries is an approach to improving libraries through creative problem-solving.

The Teachers Guild is a professional community that activates teachers’ creativity to solve the biggest challenges in education today. While learning and doing design thinking, teachers build their creative muscles and connect to diverse partner organizations that are committed to bringing their solutions to life.

OpenIDEO is an open innovation platform where people from all corners of the world collaboratively tackle some of the toughest global issues through launching Challenges, programs, and other tailored experiences.

In 2009, IDEO designed and launched the HCD Toolkit, a first-of-its-kind book that laid out how and why human-centered design can impact the social sector. In short order, a community of designers, entrepreneurs, and social sector innovators embraced it, buying and downloading over 150,000 copies.

Nature Cards are a collection of cards featuring strategies from the natural world that inspire us with a new mindset as we approach design challenges.