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Designing for the climate era
What’s good for people and the planet is increasingly good for business. Those who invest and innovate now will be in the best position to grow and lead in this new era.
At IDEO we’re working with leaders who are ready to embrace a new era of business and climate-focused work. These organizations understand that the path to “better for planet” often leads through “better for customers and stakeholders.” Whether that’s Ford’s first fully electric F-150 delivering more capability than its gas-powered predecessor or H&M finding new ways to appeal to a climate-conscious consumer by shifting to sustainable packaging.
And we believe this work can’t wait, as the realities and demands of a world shaped by climate change feel more urgent every day. Design allows for circular and regenerative solutions—even entirely reimagined systems. The bag that holds your groceries, the truck that powers your house in an emergency, the strategy that expedites a multimillion-dollar conservation effort—all were created by businesses that are doing well by doing good.
