Building creative capabilities

I lead IDEO’s West Coast consulting business. I focus on the intersections of brand, product, and transformation through building the creative capability of my clients.

I support over 100 designers to do the best work of their lives.

I have worked with clients including Team Rubicon, JetBlue, Ford, moooi, Brooks Sports, Grainger, Converse, Zalando, Steelcase, and Snap-on.

Prior to joining IDEO, I worked in the field of civil engineering for the University of California, Berkeley. I was also an editor for the For Dummies series of best-selling how-to books, and I have written several books for the brand. In the midst of all that, I toured as a professional musician and spent a couple of years as a chef.

I hold a BFA with high distinction in Industrial Design from the California College of the Arts, and a BA with honors in English Literature with a minor in Music Composition from UC Berkeley.