Creative Confidence

Creative Confidence

David Kelley, IDEO founder and Stanford d.school creator, and his brother Tom Kelley, IDEO partner and the author of the best-selling.
Tom Kelley - Partner Emeritus & Founding Team Member, Global - IDEO
I helped lead IDEO as it grew from twelve designers in a single building to hundreds of creative people in a network spread across three continents.

Tom Kelley - Partner Emeritus & Founding Team Member, Global - IDEO

I'm the author of 3 books. Tom Kelley. Partner Emeritus & Founding Team Member, Global. i Joined IDEO in. 1987. What you won’t learn from my bio.
The Art of Disruption
Words By Lawrence Abrahamson

The Art of Disruption

Most great innovation involves a shift in perspective, a moment when our everyday point of view is turned upside down, and the team finds a new way to approach a challenge.
The Ten Faces of Innovation
Words by Tom Kelley

The Ten Faces of Innovation

The Ten Faces of Innovation.
Meet the Badass Brooklyn Art Collective You've Never Heard Of
Words By Paloma Nikolic

Meet the Badass Brooklyn Art Collective You've Never Heard Of

Her art connected her to the people around her, first as a student, then as a freelancer painting murals and business logos for neighbors, and, most recently, as a founder of a local women's art collective called Fem Foundry.
Innovation Isn’t About Having All the Answers
Words By Matthew Higham

Innovation Isn’t About Having All the Answers

One of the most impactful lectures I had in my early years of design training was from a professor who sought to reframe the purpose of design.
Busting the Myth That Regulations Impede Innovation
Words By Ann Kim

Busting the Myth That Regulations Impede Innovation

Tight regulations have often stymied innovation, but one of the bright spots of this moment is realizing that regulations aren’t the real problem—they are more often a perceived roadblock that shuts down innovative thinking before it grows into real-world solutions
4 Common Missteps on the Road to Innovation
Words By David Aycan

4 Common Missteps on the Road to Innovation

Our research has shown that it lowers the ability to listen objectively to the results of customer experimentation. What does that mean? A benefit of a strong purpose is that it simplifies decision-making.
Thinking at IDEO - Insight, innovation, & a healthy dose of play
IDEO is a global design company. We believe a better future is for all of us to design. Explore thinking, Insight, innovation, & a healthy dose of play.

Thinking at IDEO - Insight, innovation, & a healthy dose of play

Welcome to IDEO's blog, your portal into the things we’re making, the ideas we’re kicking around, and the hypotheses we’re testing.
The 5 Deadly Innovation Traps—and How to Avoid Them
Words by Joe Brown

The 5 Deadly Innovation Traps—and How to Avoid Them

The startup founder built them a venture based on a new technology that tracks packages. In its first year, that innovation alone made the shipping company tens of millions of dollars.