What Does a Data Scientist Do at a Design Company?
Words By Lisa Nash

What Does a Data Scientist Do at a Design Company?

When people ask me what I do for a living, I say, “I use data to design products and services to improve people’s lives.”…
Designing for a Sense of Purpose
Words by Marta Cuciurean-Zapan & Visuals by Jenina Yutuc

Designing for a Sense of Purpose

A few years ago, when I was working on a project to help a mortgage company improve the work experience at its call centers, we created a living-room-like space we called "The Oasis. ,". a live prototype of a space to take a break and reflect between calls.…
Methods for Defining Your Organization's Purpose
Words by Shannon Vossler, Sam Schulman, and Lindsey Turner & Visuals by Beth Holzer

Methods for Defining Your Organization's Purpose

For organizations and brands, discovering purpose always starts with a question: “Why do you exist, beyond profit?”. A good purpose statement articulates a passion to boldly make an impact.…
How Design is Driving Ford to Reimagine What a Car Company Can Be
Words By Iain Roberts

How Design is Driving Ford to Reimagine What a Car Company Can Be

When developing a new vehicle, defining the concept is a significant investment in time and resources.…
How to Craft a Purpose Statement That Unifies a Family of Brands
Words By Kristin Kelly & Nate Carter

How to Craft a Purpose Statement That Unifies a Family of Brands

With so much complexity in a conglomerate organization, where do leaders begin to create a purpose that functions across many businesses?…
A Cook Top Designed for a Wok
FOTILE

A Cook Top Designed for a Wok

A Cook Top Designed for a Wok. Culturally relevant kitchen appliances for a Chinese market. Client. FOTILE. the challenge. Design a cooktop that meets the unique needs of Chinese cooking culture. the outcome.…
IDEO - A Global Design & Innovation Company
Leading Global Design & Innovation Firm Transforming Businesses. IDEO's Mission: to Create a Sustainable, Equitable & Prosperous Future.

IDEO - A Global Design & Innovation Company

For more than 40 years, IDEO has helped the world's leading organizations make the future. Find out how design can set you apart, help you grow, and solve your toughest challenges. Breakthrough Products.…
Arming a 19th Century Company with a 21st Century Digital Venture
SWELL

Arming a 19th Century Company with a 21st Century Digital Venture

Arming a 19th Century Company with a 21st Century Digital Venture. Swell enabled values-driven consumers to make informed investment decisions. Client. SWELL. the challenge.…
Localizing the Shopping Experience for a Home Furnishing Company
イケア・ジャパン株式会社

Localizing the Shopping Experience for a Home Furnishing Company

Localizing the Shopping Experience for a Home Furnishing Company into a New Tokyo Urban Type Store. イケアの都市型店舗のビジョンを策定し、都市型店舗ならではの新しいサービスや体験をリデザイン。. Client. イケア・ジャパン株式会社. the challenge.…
Invigorating a Pharmaceutical Company’s Culture
DR. REDDY'S LABORATORIES

Invigorating a Pharmaceutical Company’s Culture

Invigorating a Pharmaceutical Company’s Culture. How four simple words helped a global company activate its purpose. Client. DR. REDDY'S LABORATORIES. the challenge.…
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